Spotify has teamed up with the social ranking service Klout to offer free account invites to key tastemakers in order to spread the word about the US launch of the service.
Klout measures a person’s social influence online through their Twitter and Facebook profiles taking into account their followers, the likelihood of retweets, and who they influence online. This is very useful information to advertisers who would like to know who to target to get word of mouth flowing about their new product or service – something Spotify appears well aware of.